“Never give up, which is the lesson I learned from boxing. As soon as you learn to never give up, you have to learn the power and wisdom of unconditional surrender, and that one doesn't cancel out the other; they just exist as contradictions. The wisdom of it comes as you get older.” - Kris Kristofferson
After several years in the ring, are you still not ready to hang up your gloves?
The Noble Art of boxing is a combat sport that’s increasing in popularity. The popularity of boxing and wrestling has driven growth in the sports club sector.
To learn to box, you don’t need to get a licence. You can teach private boxing, Muay Thai, savate, or kick-boxing tutorials to anyone wanting to get better.
So how can you find students or clients for your coaching sessions? Are you wondering how to promote your boxing coaching business?
In this article, we're offering some business tips for those new to boxing coaching, business promotion, and online marketing.
Finding Aspiring Boxers in your Network
Just like when looking for any other job, ask your network where to look.
Do you not have a network?
Your network isn’t just those you know who are interested in working with you. Your network is everyone you know: friends, family, colleagues, etc.
Ask Your Close Friends and Family
When looking for work, your friends and family are the first people you’ll want to ask. You’ll probably know somebody who wants to improve their physical fitness, strengthen muscles, or take up boxing with you.
If nobody in your family and none of your friends want to box, perhaps they’ll know somebody who does. Don’t underestimate the power of word of mouth; your friends and family can be more effective than any business card. You don’t need to employ them as your marketing team, you can just let them know that you’re coaching. They’ll think of you the next time they hear anyone mention that they want to learn how to box.
Using Social Media to Find Clients
Again, you don’t need to flood your feeds with statuses about how you’re a boxing coach but you can mention that you are one and even make a Facebook page for your coaching business.
More of your contacts will be aware of your coaching business and you can start building a reputation through social media marketing. Think about your target audience. A lot of small businesses use promotional tools like Facebook ads as they're one of the best ways to promote your business online.
Find out more about online platforms for boxing coaching.
Using Your First Clients to Promote Your Coaching
Once you get your first customers, you’ll need to find a few more. Take good care of your first customers as they’ll be the first to talk about you to their friends and family.
The goal is to improve their agility, their attacks, and how good they feel when training with you. If you provide a good service and are a good teacher, you’ll soon have plenty of customers. You want to make sure that your first ever customers are promoting your business. After all, they'll be creating brand awareness for you as a boxing coach when you first start on your endeavour.
Ask Your Neighbours
Whether you’re in the country or the city, nobody lives in a bubble. Use your geographical location to your advantage.
You could try knocking on doors but this is quite ineffective and runs the risk of annoying your neighbours. That said, if you’re a good salesperson, this technique will be more effective than putting flyers in their letterbox.
Don’t hesitate to mention your new coaching business to your neighbours and grow your network of potential customers.
You can always leave a friendly note or flyer or put up classified ads detailing:
- What type of classes you’re offering: kick-boxing, self-defence, Muay Thai, fitness boxing, traditional boxing, etc.
- Whether you train in a gym or offer sessions at home.
- Whether or not you provide equipment (protection, gloves, punching bags, etc.).
- The level you teach.
- Your experience as a boxer, how many years you’ve coached, and any other accolades you might have.
- Your pedagogy: How do you teach boxing?
- The advantages of getting training from you.
- Your hourly rates.
Make sure you’re concise and provide all the useful information including how to get in touch with you. Don’t forget to put your telephone number or your flat number if you’re posting ads in your building.
Find out more about becoming a boxing coach.
Boxing Coaching: Visiting Local Businesses
Have you ever seen adverts for babysitting or maths tutors on a local business’ noticeboard? Why not try this technique yourself?
You can always put up a poster, flyer, or notice in the local butcher, baker, chemist, or supermarket. This can give you a good amount of exposure in the local neighbourhood and also grow your network.
As customers wait in a queue to pay for their shopping, their eyes may be drawn towards your poster (if they aren’t glued to their smartphone!).
You want to make sure that your ad grabs their attention and fully explains who you are, what you do, and how they can get in touch. Make sure you also include your rates and your telephone number. You may even want to make sure that there are slips of paper they can tear off the poster with your number on it or business cards they can take.
A small box with business cards can also be left on the counters of local businesses for potential clients to pick up. Make sure you do this on a day where it’s not forecast to rain!
Looking for Potential Clients in Gyms and Sports Clubs
Sporty people often look for new and interesting ways to train or be active. Offering boxing coaching to those who are already in decent shape is a great way to find new customers.
Pick important times of the year to push your business, too; just before the kids go back to school or in the new year when many people are looking for ways to be healthy.
It’s probably not a great idea to advertise in boxing clubs as you may anger the owners, especially if you’re in direct competition with them. That said, you can increase your target area to include dance schools and martial arts clubs. In any case, always ask for permission before putting up posters or ads. When you ask, it’s also a good idea to introduce yourself to the owners of the business, receptionist, or anyone who’s customer-facing as they may bring you up in conversation.
Potential customers are hiding everywhere so don’t hesitate to speak to the people you know about your boxing coaching. Leave an impression and people will talk about you to other people they know.
Find out more about planning boxing sessions.
Using Online Platforms to Find Boxing Coaching Customers
In addition to the physical methods, don’t forget to improve your visibility online. Even for local services, many people use a search engine to find businesses, tutors, and coaches and having an online presence is one of the most important marketing strategies nowadays.
In addition to putting ads on sites like Craigslist and Gumtree, the most effective method is to go to sites for coaches and tutors.
On Superprof, for example, you can join the talented and experienced tutors and coaches. You’ll be creating an online profile and CV rather than just a quick ad and you can include your methodology, training, rates, and your actual CV.
You can also add a photo and a video to promote your services and draw in potential customers. Potential clients can find you according to what you coach, where you are, and the feedback and ratings provided by former students. These comments and recommendations are some of the best ways to attract new customers to your coaching business.
On Superprof, you can set your rates and discounts. You don’t have to spend a single penny unless you want to promote your profile. Payments are between you and your customers. Potential students and customers pay to get in touch with coaches and tutors.
Most tutors will offer the first hour for free, allowing them to get to know one another and put together a bespoke programme.
Finally, you can also put together your website showing off everything you can do and the services you offer. To keep things easy, there are simple site creation tools like WordPress, Squarespace, and Wix.
If you regularly offer group sessions, you may want to consider email marketing. Emails are great for promoting special offers and quickly communicating with your target market. If you have the email addresses of customers past and present, whenever you're putting together a group session or offering a discount, for example, you can quickly contact them with an emailer.
Similarly, you may want to put some blog content for promoting your services on your website, for example. This is a great way to grow your business and an effective marketing tool as people will regularly be returning to your website.
We recommend that you use a few of the methods we’ve mentioned to find customers more easily and quickly.
So are you ready to find your customers?