Are you someone who has recently gained their qualification as a personal trainer? If yes, then well done; that's amazing!
Your journey as a personal trainer has only just begun, now you'll need to find your own clients.
It is important to check if you have achieved the highest possible grade of qualification first!
Qualifications as a Personal Trainer
Now more than ever before the fitness industry has taken off and continues to grow, for this reason lots of people are considering a career as a personal trainer.
Even though it is quickly becoming a popular job, and can have great career outcomes this doesn't always mean it is an easy field to enter. In order to work as a PT you'll need a specific level of fitness yourself and there are a number of assessments you must pass in order to train at the highest physical level with your clients.
The kind of people who are interested in becoming a personal trainer often already have an interest in fitness and may already be employed in the fitness industry in some capacity. Here some of the diplomas and certificates available in Australia you can complete in order to reach your desired level of qualification;
- Certificate III in Fitness - Personal Trainer (SIS30315)
- Certificate IV in Fitness - Gym Instructor (SIS40215)
- Diploma of Fitness (SIS50215)
After a person has completed these diplomas or certificates they can further their studies into more specific qualifications such as;
- Bachelor of Exercise and Sport Science
- Bachelor of Fitness
- Bachelor of Science
As well as the qualifications above, a number of equivalent certified courses are offered through private fitness institutes as well as some government-funded places at various other personal training providers. After you have completed your qualifications and trained to a point where you are allowed to work as a PT, what's the best way to kick start your personal business and secure ongoing and enthusiastic clients?
Now it's time to check out the best ways to attract clientele!
How to Find More PT Clients
One of your first thoughts as a personal trainer seeking employment might be to jump on job websites or classified ads online or in a newspaper.
This can be a productive method to work out what sort of jobs are out there and investigate if there is a high demand for personal trainers in your area.
You might not be able to discover any relevant jobs that suit you straight away which can be tough when you are just starting out, but don't forget to keep an open mind because you'll never know what you might come across!
Given that are more jobs opening up that can also mean that there will be a certain level of competition for those positions too.
Some other helpful tips for you to consider are:
- Registering a personal membership with Fitness Australia or Physical Activity Australia
- Checking out notice boards health stores and local gyms.
Registering a personal membership with Fitness Australia or Physical Activity Australia is not essential if you want to work as a personal trainer in Australia, however you will be provided with public and product liability insurance as well as professional indemnity.
It is important to also consider the Internet which is now one of the ideal places for a personal trainer to build an online community and discover new students. Building a social media presence today is one of the most successful ways of communicating with a larger audience, other forms of creating engaging online content for customers is via personal blogs as well.
According to Jacob Schepis from Physical Activity Australia creating an online community is one of the best ways to build up a client database and attract new customers;
"We succeed far more when we work in numbers than when we work alone, and your clients need more than just your support. Building an online community of fellow fitness enthusiasts can help build your business success. By having multiple people reiterate and support your message, not only are you building trust online with potential clients, but you are fostering a positive, supportive environment for people to improve their health and wellbeing."
Have you got the best qualities that all personal trainers must have?
Now let's learn how to perfect your presentation of your services to your clients; consider focusing on a niche aspect of fitness training.
What specialities can you offer: wellbeing, general fitness, strength training, weight loss?
It is important to take into consideration your target audience and their demographic.
There are personal trainers who offer specialist training for children, teenagers, pregnant people, seniors and more. Is there a specific audience you are designing your personal training courses for?
Make clear what your personal training rates are: if you are offering courses to individual customers (with classes of maximum 3 people) your rate can remain fixed.
Once you begin offering group courses (with classes of an excess of 3 people) you may consider decreasing your rate when more people join.
Contacting a local journalist to be interviewed for TV, radio or print is a great way to spread your message and advertise your courses.
The more clear and more precise your price rates are, including a detailed description of your courses, the more assured your future clients will feel being able to see your professional transparency.
It is always important to be accessible and available to your clients, this could look like offering your first class free so your customers can try before they buy.
When a client is looking for a fitness professional they will always consider how the energy between you and them feels, it will determine whether or not they feel comfortable returning for another session with you.
If a client enjoys their first session and meeting with you it is likely that they will mention your course and rave about how much they enjoyed their experience.
This can be one of the best ways to advertise by word of mouth, creating positive publicity for you and your business, helping you to attract new clientele.
Find out more detailed information regarding the qualifications you'll need to become a personal trainer.
University or college networks
You may have obtained your diploma or certificate in personal training and completed your qualifications, consider getting in touch with former classmates and keep in contact with your old teachers.
Often, there are parents who look for fitness professionals to assist their children who need exercise and contact teachers and tutors to employ someone to meet their needs.
In relation to physical activities, muscle and strength training, and sports coaching, there is certainly a range of specific requests you can meet for your clientele.
Check out our online personal training jobs available in Australia here at Superprof.
Find Future Clients by Growing Your Social Media Channels
Using the Internet
Today nearly everyone is constantly connected to their computer, tablet or smartphone, which means you can use this 24/7 way of communicating to spread your message.
It is true, that in order to optimise your online marketing, you'll need to know how to market yourself by building relationships with loyal customers.
Jacob Schepis of Physical Activity Australia discusses how to best use social media channels to boost your business:
"Back up your content. We live in the information era, where social media is filled with content...with each coach, trainer and business having a different take on what constitutes healthy living. This conflicting information can cause your clients, and potential clients, to be confused. A great trainer is evidence based, which means their practice is based on the latest research combined with their experience and tailored to their clients needs and goals. Therefore, your content should be based on both the scientific literature...coupled with the results you get with your clients."
Create Your Own Blog or Website
Now more than ever it is essential for freelance and sole trader business owners to have a website that clearly outlines what courses you can provide.
The benefits of having your own website mean you can present:
- A brief introduction of who you are, outlining what your experience and qualifications are.
- Your specialities and style of training you offer, which could include; nutrition and fitness, sports coaching, weight loss, wellbeing or muscle and strength training.
- Prices and services; include a video presentation for a little something extra!
- Your helpful hints (you can include these in a personal blog which could receive frequent internet traffic with people online) nutritional advice, movements to avoid, basic positions and stretches.
- If you have or plan to, collaborate with potential partners.
- "How to Get in Contact" page with your details.
Make sure your website reflects who you are and is up to date and reflects what services you provide accurately.
Video Platforms: Create a Youtube Channel!
Fitness professionals in recent years have been booming on Youtube, allowing them to use their channel as a fantastic tool for communicating their knowledge and passion with their subscribers and other internet users, elevating their online presence and public exposure.
Think about demonstrating some of your expert knowledge course in a few short clips where you can show off the different aspects of personal training through online courses.
For example, you could create a short clip illustrating how to build muscle strength in your back, arms, thighs or abdomen, and reveal hints on how to keep away from injury.
For personal trainers, every workout video is similar to a meeting, which means with the more people discover you online, the more prospective clients you will have.
Creating Social Networks
Once you have established a positive reputation amongst a number of clients both from the internet and in person, your clients are likely to hold you in high regard. This could lead to your clients sharing your information and services with their friends and families on platforms such as Instagram, Twitter and Facebook.
There is nothing stopping you from creating your own social media channels and online presence for your budding business and your passion for fitness. Keep your websites and social media accounts easy to use so your clientele click and share when they discover what they want.
Discover more about becoming a personal trainer in Australia...
Remember to clearly state if you have knowledge and experience in offering private group lessons or at home personal training.
The more transparent you are about what services and experiences you can provide for your clientele, the more they will want to trust you and appreciate your courses as a professional and trustworthy trainer and pass on your information to others.
Investigate what type of insurance you will need whilst working as a personal trainer before you commence training clients.
Don't Forget to Email your Clients
For many clients, receiving quick and informative responses from their personal trainer demonstrates a certain level of professionalism and reliability, leading them to believe you are a qualified professional. This will also allow your clientele to feel comfortable purchasing the personal training you have created.
Email marketing can be another great way to attract future clients, and a step closer to maintaining a successful fitness training business,
How is using email marketing beneficial for my PT business?
- It’s free, which makes it very affordable!
- It can help you create long-lasting relationships
- It's simple!
- No need to track it like physical post - just press send and it's done!
- An email that takes 5 minutes have the potential to reach thousands of new if designed and delivered correctly
- It can illustrate your unique experience and skills
Private Lessons Offered by Organisations
When you are beginning your career, it can be tricky to look for students, for this reason why not think about contacting other professionals and organisations to see if they can help you get started and meet future students.
Starting off by offering private lessons or group classes through an established organisation (like your local gym) is a fantastic way for clients to find and get to know you- they may even ask for you independently afterwards.
If you register with one or more websites of local gyms and fitness associations that offer to connect personal trainers together, you will increase your chance of finding clients and demonstrate that you are a passionate professional.
When you register with an association for trainers the purpose is to meet new students.
For the most part, associations such as Physical Activity Australia and Fitness Australia take the registration of PT members very seriously, so you will need to provide them with your qualifications and professional ambitions, and possibly discuss how much you plan to charge for your PT courses.
Once your registration has been accepted at an association and organisation (such as a gym) you can begin to connect with potential students who are in your local area.
It is then your responsibility to pull through and offer the course that you have advertised, creating a positive space for you and your clientele.
All the different methods of how you can reach out to new clients we've discussed are great, but how about if you could have customers reaching out to you instead? You would still need a website and social media platforms, but once those are up and running you can focus on what you love most - fitness training! Once you have established a decent number of steady clients, they will hopefully share your profile, advertising through word of mouth is truly one of the best ways to get out there!
Ensure all of your social media pages have an easy way for clients to leave feedback so everyone can see your 5-star reviews!
Is becoming a personal trainer really as easy as people think?
Boost Your Personal Trainer Profile
Check out these tips to boost and optimise your online profile successfully to acquire new students for your PT courses:
- State what your specialities, skills, experience are in personal training. Ask yourself; what makes my PT profile stand out from my competitors?
- Tell your clientele about yourself: working as a personal trainer is not exclusively about exercising, it's also about creating long-lasting and strong connections between a teacher and student. Let your clientele know that you can be attentive to their needs and are open to sharing your best tips, this can let you maximise the price rate you can set for your sessions
- Mention what goals you are committed to achieving with your clients, whether that be wellbeing, muscle building, fitness tips, getting in shape, nutritional advice and weightlifting.
- Include some photos of you doing your thing: "a picture speaks one thousand words", this saying is true - allowing your audience and clientele to see what you're capable of will leave them feeling inspired and motivated to contact you!
- Make sure that you read through your advertisements after you've written them, there's no room for incorrect spelling or syntax mistakes - you want to be taken seriously!
Locating students and a steady clientele isn't always easy, it is important to know exactly what you can provide for your clients as a personal trainer. You must be dedicated, highlight your strengths and build a supportive network of other professionals who can provide helpful advice.
Building a successful business won't happen overnight, be patient and feel assured clients will come to you if the standard of your work is held in high regard.
How To Accurately Price Your Services
The tips we've covered so far are helpful, but some of them will cost money.
You could be making buckets of money, which means you won't be too concerned - but it is likely that you are investigating marketing methods because you want to boost your finances, it's a cruel circle!
The price of an average PT session ranges from trainer to trainer. On average, a half-hour private class can cost between $25 to $50, an hour class can cost between $40 to $70 and so on depending on your level of qualification.
When you are starting out as a new personal trainer, don't undersell yourself! At the same time, you don't want to outprice your clientele. Feel confident in your abilities and price your sessions accordingly.
Here are some things to consider when calculating your price:
- Location, location location!
At Superprof the average price for a PT session in Australia is $43, but there's a chance this price can vary depending on whether you are urban or rural-based.
- Supply and Demand
The more demand you have for your courses, the higher you can price your PT sessions.
If you have no idea where to begin pricing your PT courses, check out what your competition is charging. What are they offering - and how much are they asking for? Is this service any more or less unique than yours?
- Additional Costs
It is sometimes easy to forget that there are some additional costs attached to being a self-employed person. The amount that you will need to pay for covers such as public liability and indemnity insurance will vary from company to company. Your best bet is to register with Fitness Australia or Physical Activity Australia or join the discussion about whether personal trainer insurance really necessary?
- Unique Selling Points
What makes your PT business unique? It could be a little superficial, but if you have any personal or professional connections with a well-known sportsperson that can be a great way to generate hype surrounding your business. Don't undervalue your experience and skills, feel confident in your ability and share that with others in your online marketing!
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