- Firstly, what are the benefits of becoming a Private Tutor?
- Creating an Ad for One on One Tutor Jobs
- Advertising your Tutoring Business
- What Exactly Do I Need to Write on My Tutoring Ad?
- So, What Should My Tutoring Rates Be?
- Geography, Language, History or Maths Tutoring: What’s Your Specialty?
- How to Sign Up to Superprof.
Private tutoring is a direct line to the heart of new experiences.
As the famous author and spokesperson Zig Zigler once said:
"You don't have to be great to start, but you have to start to be great"
At Superprof there are over plenty of students looking for tutoring across a broad range of disciplines.
If you have a skill that you think others would be interested in learning, why not sign up and start offering your services?
Firstly, before any of this, you’ll need to create an appropriate advert to attract the right students. But how do you do this? What do you need to include? The answers to finding students of home or online tutoring are here…
Firstly, what are the benefits of becoming a Private Tutor?
Before you begin creating your tutoring advert, it’s important to determine whether or not private in-home or online tutoring is a good fit for you.
We are confident that it is – and it’s not just for the money! There are countless reasons why people choose to become a tutor, some of them you may not have thought of. From schedule autonomy and intellectual stimulation to sharing your passions and connecting with new people - there’s never been a better time to further your career as a private tutor.
Let’s look more deeply into the benefits of private and online tutoring.
Freedom and Flexibility
Undeniably, one of the best parts about being a private tutor is the flexibility and autonomy of setting and managing your own schedule. Of course, scheduling as a tutor is dependent on the timetable of your students, but this is no nine-to-five. You communicate and work with your students to meet your scheduling needs as well as theirs.
If you aren’t interested in working on a particular day, you can make this clear to your students. If you need time away from work for travel or personal arrangements, parents and students are generally far more understanding than a typical employer would be.
As a private tutor, you are afforded a level of autonomy and freedom around your work schedule that your friends and family will envy you for.
Earn Some Extra Income
Even if you’re not looking to become a full-time private tutoring professional, tutoring is an easy and rewarding way to supplement your income. Whether you work or you’re a student, even just a couple of hours of tutoring per week can equate to an extra $50 - $100 weekly!
That’s nothing to laugh at. Think about how much time you could commit to tuition during your weekly schedule, create an ad, and share your knowledge with those who need it and will pay for it. It’s that easy.
Share Your Passion: Teach What You Love
Everybody has a passion. Something that they love. Chances are you are knowledgeable and passionate enough about something to be able to teach it to those who are keen to learn. Maybe it’s a sport, a creative or academic subject or a musical instrument – whatever it is, you can continue to engage and develop your passion by teaching it to someone else.
Ask yourself: What do you know? What do you love? What do you wish other people knew and loved? Whatever it is, teach that!
Connect with People and Their Families
Becoming a tutor means becoming a part of people’s lives. As a private tutor, you are important to your students. You’re helping them achieve their goals.
One of the most important parts of tutoring is the relationships you build with students and their families. It’s not uncommon for tutors and their students to get to know one another as individuals, developing friendships and trust that extend beyond tuition sessions.
Meeting new people is always a good thing. You never know what might come from it. Teaching someone (and learning from them simultaneously) is a great way to do that.
Add Value to Your Resume
You never know what is going to tip the balance when it comes to employers considering your resume.
Tutoring is an impressive addition to a resume, especially if you’re a student.
As a private or online tutor, you’ll need to manage your own time, utilise your initiative and communicate effectively with your students. These are highly desirable, transferrable and employable traits that you can point to and that future employers are sure to recognise.
Employers love to see applicants that are self-motivated and organised. These are skills that you will demonstrate and cultivate, working as a private tutor.
Consolidate Your Own Knowledge
Finally, there is no better way to solidify your own knowledge on a subject than to teach it to someone else. Whether it’s a mathematical equation, an element of literary theory, or a model of a geographical phenomenon, tutoring someone else will teach you too.
Creating an Ad for One on One Tutor Jobs
Have you read the story of Anthony Fok? He’s a private online tutor from Singapore who specialises in academic support and economics who, within a selective and elitist education system that can see private tutors struggle, earns over $1,000,000 a year.
Maybe you’ve read the Web 2.0 story of Alban, a French Youtuber and English tutor who entertains an audience of around 15,000 students per week, all of which tune in to watch his English lessons filmed on the street. It’s a concept that has allowed for him to launch a successful business.
One on one tutoring is increasing in importance in Australia and around the world. Whether you’re looking for tutoring jobs in Sydney, tutoring jobs in Melbourne, Perth or anywhere around the country, if you have desire to share your knowledge, now is the perfect time to do it!
But, if you’re looking to explore private tuition at home, you’ll first need to sort out your marketing, and the commercial side of your private tutoring business. You need to know how to attract students to hire your services and study with you.
So how do you market yourself? You need to pique the interest of your potential students and make them trust you. What you need is a well-written ad.
Students need help at every level of education. Whether its primary or secondary school, VCE, university or TAFE, there are students that are struggling. So, what do they need? More often than not, students just need some additional instruction. Sometimes this comes in the form of intensive courses, seeking to improve assignment scores, or to help better prepare for the exam period.
If you’ve never marketed yourself before, it might feel strange to tout your own capabilities and accomplishments. How would you write such an ad?
You’ll need to find some good examples to know where to begin. Luckily, Superprof has got you covered. All you need to do is search for your teaching category to find relevant examples that are working for tutoring professionals right now. Search for Maths, English, Philosophy, Economics, Languages, Music Courses, Design, Singing or whatever course you’re planning to teach to find existing tutoring ads to help you create your own.
Advertising your Tutoring Business
Whether your goal is to reach as many potential customers as possible, providing your students with additional academic support via your awesome home tutoring service or you are simply looking to find full-time work, there are a few channels you can utilise to discover what is known in marketing as “prospects”.
The World Wide Web
First and foremost, accessible by almost everyone is, obviously, the internet. In Australia, Superprof is, your platform of choice for giving online lessons. Every month we facilitate thousands of connections between online tutors and their students.
Make sure you make the most of the ad listing websites as well. People in Australia regularly use websites like ours, but also Gumtree and Airtasker for seeking casual employment and advertising their private tuition services.
One key advantage of using Superprof and other online channels is the referencing they provide. Once you’ve added keywords to your advertisement, students seeking music, sport, philosophy, language, maths, science, geography, economics, design or history tutors will easily be able to find you.
Your Own Webpage
If you’re serious about tutoring, having your own website is very advantageous. It communicates to potential customers your professionalism and seriousness towards your service and provides you with a space to clearly list your qualifications, subjects offered, pricing packages, testimonials and experience. Asking your current and previous students to write reviews for you will add invaluable credibility to your private tutoring business, encouraging visitors to trust that you and your service is worth their time and money. Having a direct contact form on your website is critical too, as it will help you transition your visitors into paying customers.
If you are really considering this, it’s worth doing it properly. Start a blog and write about your own educational experiences and give your take on news or subjects that are relevant to what you teach. For example, if you’re a graphic design tutor, keep a blog about your favourite designers and why you like them, or your thoughts on the latest updates to your design programs.
Again, if you’re going to do it, it’s worth doing properly. There’s a lot of noise online, so these are things that will help differentiate you from your competition.
Platforms that can help you create beautiful websites easily include Squarespace and Wix. These services can host your website for as cheap as $30 per month and are designed so that anyone can create their own clean and professional-looking online space.
If you do make a website, make sure you enhance your online presence with social media content and networking.
Create a LinkedIn account, as well as Facebook, Twitter and Instagram and begin filling these outreach channels with relatable and interesting content. Engage with anyone who comments or reaches out to you, and make sure you’re linking back to your website with each post.
The point is to get as many eyes on you as possible, and the more useful your content is to the people that see it, the more likely it is that they will share it with others.
Old School: Leaflets and Pamphlets
It may be old but it’s still gold. The goal of advertising is to increase your presence in the marketplace and, just like your efforts online, the more eyes on your business the more successful you’ll be in attracting tutor jobs.
You’ve seen those old school ads; the ones that have phone numbers hanging from them by tearaway tabs. Make your own and tape them to posts in the centre of your city or town. Put them in mailboxes, on car windscreens or any place you think will be frequented by your target audience. The busier the better!
Make sure your ads are simple, professional, colourful and eye-catching. Include your classes, experience, prices and - very importantly - your contact details.
Leverage Your Local Community
Lastly, locate businesses in your area that have community noticeboards and place your ad there. Check out your local universities, libraries and bookstores, as well as supermarkets and community centres.
If you give private online tutorials, don’t forget to mention that as well.
Word of Mouth
One the best ways to market your tutoring services is through word of mouth. It may come as a surprise, but a satisfied client who is out singing your praises to their friends, family and peers is worth more than their weight in gold to your business.
Make sure you provide and excellent service, and once you have a good relationship with a client, ask them if they wouldn’t mind sharing your name around. After all, students are always surrounded by other students, all of whom are potential clients. If you can get one parent to speak enthusiastically of your work to their friends, you’ll be laughing.
Remember, if you’re serious about being a private or online tutor, your students are your greatest marketers!
What Exactly Do I Need to Write on My Tutoring Ad?
Let’s look exclusively at your ad for at-home tutorials.
What do you need to include? It shouldn’t be too long; it needs to be concise and to the point, with only the most important information given.
Your Tutoring Advert: What to Include
|Qualifications||Do you have a degree in English? or a Master's in biology? Any teaching qualifications? Get these in your ad.|
|Experience||Have you been a tutor at university? Have you taught music for five/ten/fifteen years? Your clients will want to know this.|
|References||You don't need these on your ad, but prospective clients will want to know if you have them at all.|
|Location||Are you willing to travel? and, if so, how far? Or do you want to do it all online?|
|Subjects Offered||Obviously, you need to say what you are going to teach.|
|Price per Session||You'll probably need to say how much you're charging.|
|Contact details.||Phone number or email address is okay.|
Experience and Qualifications
A critical element to your ad, your experience and qualifications provide your potential students with essential trust that you can help them learn what they need to. Not everyone can be trusted to provide academic aid, help with homework, prepare for exams, assist with VCE or HSC revision or even deliver music lessons. Give potential clients as much reason to trust you as you can.
You need to be able to provide references to potential clients. How will you convince your students or their parents to hire you without them?
Have You Trained to Teach?
It’s highly relevant to your potential clients if you’ve received training in teaching. Professional teaching training where you have learnt important teaching theory and methodology or graduated as certified teacher will help you out a tonne in securing tutoring jobs.
Maybe your training comes from a music academy or school (piano, violin, guitar, drums or singing classes), or a language school (Chinese, English, German, Spanish, Russian, Arabic lessons, etc) for example. Whatever you’re going to teach, let your prospective customers know about your training in that area.
It could be important for people to know about your academic career if you have or have had one. Your day job might also be important to mention.
If you work or have worked as an educator, a math or algebra tutor, or you’ve taught calculus, trigonometry, geometry or your service includes one on one study support or academic tutoring, don’t hesitate to mention it.
Any traditional training you have or can get allows you, as the tutor, to deliver tailored tutorials that are adapted and individualized to a student’s learning style, which is an attractive selling point.
So, What Should My Tutoring Rates Be?
It Depends on What Kind of Tutoring You’ll Be Doing.
There are a few different types of in-home tutor jobs. Adaptability is an important part of a good in-home tutoring service.
For students who are having difficulties in school, some academic support may be all that they really need. Parents will schedule academic coaching sessions over the course of some weeks with the goal of getting their child back on track and caught up with their classmates. Of course, SAC or exam preparation may be on their minds also for secondary school and VCE students, and university students too.
In these classes, what you charge will depend on the level of tuition. If you’re tutoring at an undergraduate or postgraduate level, you’d be entitled to charge more than lower levels of education. This is because there’s more work required of you to be prepared, and this work is more demanding.
For students who need help more often, homework help can be a really good option. You won’t have to bring as much material for this type of work, so you’ll spend less time preparing beforehand. Therefore, you won’t need to charge as much for this type of private tutoring arrangement.
What Else to Consider When Thinking About Pricing
No matter what your plan is with tutoring, you’ll need to have your rates locked in before you get started. This will be an hourly charge that takes your position, specialty and performance into account.
You can get a good idea of what you should be charging by scouting your competition, bearing in mind that your qualifications, training and personal qualities as a teacher are all part of this equation.
Your experience is also relevant to your prices.
If you have an advanced qualification in your subject, like a PhD, you’re entitled to charge more. If you have worked as a qualified teaching professional, you’re entitled to a higher rate. The same if you have ever received awards in your field.
For private in-home tutoring jobs, you’ll need to factor in the cost of travel too. If you live in a residential area and have good transport options available, it might be easy for you to get to your lessons. If you’re working exclusively as an online tutor, you don’t have to think about travel at all.
If you don’t live locally however and have a significant distance to travel to your lessons, you’ll need to factor this cost into your prices as well. Otherwise, you’ll be selling yourself short.
Underselling Yourself and Your Service
Make sure that you’re charging your customers what you are worth, and don’t sell yourself short. Charging less because you feel bad asking for more, or you think that a lower price will net you more customers is not a good strategy as it can devalue your service to your clients and make them doubt your skills as a tutor.
Overall, freelancers charge a third less than they should. Don’t let that be you.
When you’ve done this, put your prices in your advertisement so that your potential clients have all the information they need!
Geography, Language, History or Maths Tutoring: What’s Your Specialty?
It’s incredibly important that your specialties are crystal clear in your advertisement.
Make sure you explain them as well!
If you specialise in helping VCE students prepare for SACs or the exam period, make sure you mention it! If you’re a math tutor, a chemistry tutor or a biology tutor, there are students who need this help. Also, if you offer test preparation and one on one tutoring, you should mention this as well.
If you specialise in languages, maybe you’re a French tutor or a Spanish tutor or an English as a Second Language (ESL) tutor, you can offer your students vocabulary, grammar or conversational tutorials. Don’t forget to conjugate those irregular verbs!
If you’re a tutor of fitness courses and are looking to help people lose weight and get in shape then you need to mention things like weight loss, strength training, cardio, exercises, stretching, relaxing, how to gain self confidence or even nutritional advice if you have that in your toolbelt.
If you’re a schoolteacher who gives piano lessons, then make sure you mention learning solfège, left and right-hand coordination, musical history, famous composers and different styles of music (classical, jazz, soul, rock, folk, blues, etc.).
Remember, you don’t need to list everything about your private tutorials but using the right keywords will grab and retain the attention of potential clients.
And lastly, you should indicate where you can give your private tutorials?
How to Sign Up to Superprof.
Signing up to Superprof is one of the best and fastest ways to begin or grow your tutoring business. It’s the biggest tutoring website worldwide, and a place where students come to learn and find tutors for over one thousand different subjects.
It’s really easy (and free!) to sign up and get yourself access to the largest audience of prospective students online.
You just need to make a profile.
- Visit superprof.com.au
- Click ‘Sign Up’ in the top right corner
- Enter your name, email and create a password
- Enter which subject – or subjects – you want to teach
- Add related subjects
- Choose individual or group classes, or both.
- Write up your advertisement using everything we covered in this article. You can add your resume or a Youtube video here to.
- Enter your address and your lesson location/s.
- Set your prices, using the guidelines above.
- Done and done! You’re ready to go!