- 01. What are the Benefits of Becoming a Private Tutor?
- 02. Marketing Yourself as a Private Tutor: Creating Tutoring Ads
- 03. How to Advertise Your Tutoring Business
- 04. What Exactly Do I Need to Write on My Tutoring Advertisement?
- 05. What Should My Tutoring Rates Be?
- 06. Geography, Language, History or Maths Tutoring: What’s Your Specialty?
- 07. What Sort of Students Do You Want to Work With?
- 08. How to Sign Up to Superprof
Private tutoring is a direct line to the heart of new experiences.
As the famous author and spokesperson, Zig Zigler, once said:
You don't have to be great to start, but you have to start to be great.
At Superprof, there are always plenty of students looking for tutoring help across a broad range of disciplines.
If you have a skill you think others would be interested in learning, why not sign up and start offering your services?
Firstly, before any of this, you’ll need to write an appropriate tutoring advertisement or flyer to attract the right students. But how do you do this? What do you need to include? Marketing ideas and the answers to finding students for home or online tutoring are here.
What are the Benefits of Becoming a Private Tutor?
Before you begin creating your tutoring ads, it’s important to determine firstly whether or not private in-home or online tutoring is a good job for you, and secondly the type of lesson you want to offer and the school level you prefer to teach.
In Australia, the tutoring industry is booming! There are job opportunities for tutors of every subject imaginable and many can command a very decent hourly rate. Money and opportunity are obvious bonuses, but there are countless reasons why people choose to become a tutor, some of them you may not have thought of. From schedule autonomy and intellectual stimulation to sharing your passions and connecting with new people — there’s never been a better time to further your career as a private tutor.
Let’s look more deeply into the benefits of the job of tutoring, whether private, group or online.
Freedom and Flexibility
Undeniably, one of the best parts about being a private tutor is the flexibility and autonomy of setting and managing your own schedule. Of course, scheduling as a tutor is dependent on the timetable of your students, and this is rarely a nine-to-five job. You communicate and work with your students to meet your scheduling needs as well as theirs.
If you aren’t interested in working on a particular day, you can make this clear to your students. If you need time away from work for travel or personal arrangements, parents and students are generally far more understanding than a typical employer would be.
As a private tutor, you are afforded a level of autonomy and freedom around your work schedule that your friends and family will envy you for.
Get private tutoring jobs Sydney here.
Earn Some Extra Income
Even if you’re not looking to become a full-time private tutoring professional, a tutoring job is an easy and rewarding way to help supplement your income. Whether you work or you’re a student, even just a couple of hours of tutoring per week can equate to an extra $60 - $100 in your pocket!
That’s nothing to laugh at. Think about how much time you could commit to tuition during your weekly schedule, create an advertisement, like a flyer or a social media post, and offer to share your knowledge and skills with those who need it and will pay for it. It’s that easy.
Share Your Passion: Teach What You Love
Everybody has a passion. Something they love to do. For example, it may be a particular sport, a creative or academic subject, a musical instrument or even a recreational hobby — whatever it is, you can continue to engage and develop your passion by teaching it to someone else.
Along with your knowledge and passion, you will also offer enthusiasm which may be just the thing needed to motivate a reluctant student or really encourage students who are already keen to learn. The best teacher is also a lifelong learner and many tutors gain as much from each lesson as their students do.
Ask yourself: What do I know? What do I love? What do I wish other people knew and loved? When you have your answer, teach that!
Connect with Students and Their Families
Becoming a tutor means becoming a part of people’s lives. As a private tutor, you are important to your students because you help them achieve their goals.
One of the most important parts of tutoring is the relationship you build with students and their families. It’s not uncommon for tutors and their students to get to know one another as individuals, developing social friendships and trust that extends beyond the actual tuition lesson.
Meeting new people is always a good thing; you never know what might come from it. Teaching someone, and learning from them simultaneously, is a great way to do that.
Find different tutoring jobs Melbourne here.
Add Value to Your Resume
You never really know what is going to tip the balance when it comes to employers considering your resume.
Tutoring is an impressive addition to a resume, especially if you’re a student.
As a private or online tutor, you’ll need to manage your own time, utilise your initiative and communicate effectively with your students. These are highly desirable, transferrable and employable traits that you can point to and that future employers are sure to recognise.
Employers love to see applicants who are self-motivated and organised. These are skills you will demonstrate and cultivate, working as a private tutor.
Find tutoring jobs Brisbane here.
Consolidate Your Knowledge
Finally, there is no better way to solidify your knowledge on a subject than to teach it to someone else. Whether it’s a mathematical equation, an element of literary theory or a model of a geographical phenomenon, tutoring someone else will teach you, too.
Marketing Yourself as a Private Tutor: Creating Tutoring Ads
Have you read the story of Anthony Fok? He’s a private online tutor from Singapore who specialises in academic support and economics. Working within a selective and elitist education system, many private tutors struggle to earn a decent wage. Fok, however, earns over $1,000,000 a year.
Maybe you’ve read the Web 2.0 story of Alban, a French YouTuber and English tutor who entertains an audience of around 15,000 students per week, all of whom tune in to watch his English lessons filmed on the street. It’s a concept that has allowed him to launch a successful business.
One on one tutoring is increasing in importance in Australia and around the world. Whether you’re looking for tutoring jobs in Sydney, online tutoring jobs Australia, Perth or anywhere around the country, if you have the desire to share your knowledge, now is the perfect time to do it!
If you’re looking to explore private tuition at home, you’ll first need to sort out your marketing and the commercial side of your private tutoring business. You need to know how to attract students who will hire your services and study with you.
How do you market yourself? You need to pique the interest of your potential students and make them trust you. What you need is a well-written tutoring advertisement.
Students need help at every level of education. Whether it's primary or secondary school, VCE, university or TAFE, there are students who are struggling. So, what do they need? More often than not, students just need some additional instruction. Sometimes this comes in the form of intensive courses, development and application of key skills, seeking to improve assignment scores or to help better prepare for the exam period.
If you’ve never marketed yourself before, it might feel strange to tout your own capabilities and accomplishments. How would you write such an ad?
You’ll need to find a good tutor advertisement sample or two to know where to begin. Luckily, Superprof has got you covered. All you need to do is search for your teaching category to find a relevant tutor advertisement sample that is working for the tutoring professional right now. Search for Maths, English, Philosophy, Economics, Languages, Music Courses, Design, Singing or whatever course you’re planning to teach and find existing tutoring ads to help you create your own.
Click here to see what private tutors think about the tutor's association on Superprof.
How to Advertise Your Tutoring Business
Whether your goal is to reach as many potential clients as possible, providing your students with additional academic support via your awesome home tutoring service or you are simply looking to find fulltime work, there are a few channels you can utilise to discover what is known in marketing as prospects.
The World Wide Web
First and foremost, accessible by almost everyone is the internet. In Australia, Superprof is your platform of choice for giving online lessons. Every month we facilitate thousands of connections between online tutors and their students.
Make sure you make the most of the ad list websites as well. People in Australia regularly use websites like Superprof, but they also look to Gumtree and platforms like Airtasker or Fiverr for seeking casual employment and to advertise their private tuition services.
One key advantage of using Superprof and other online channels is the referencing they provide. Once you’ve added keywords to your advertisement, students seeking music, sport, philosophy, language, maths, science, geography, economics, design or history tutors will easily be able to find you.
Your Own Webpage
If you’re serious about tutoring, having your own website is very advantageous. It communicates to potential customers your professionalism and seriousness towards your service and provides you with a space to clearly list your qualifications, subjects offered, pricing packages, testimonials and experience. Asking your current and previous students to write reviews or testimonials for you will add invaluable credibility to your private tutoring business, encouraging visitors to trust you and your service is worth their time and money. Having a direct contact form on your website is critical too, as it will help you transition your visitors into paying customers.
If you are really considering this, it’s worth doing it properly. Start a blog and write about your own educational experiences and give your take on news or subjects that are relevant to what you teach. For example, if you’re a graphic design tutor, write a blog series about your favourite designers and why you like them, or your thoughts on the latest updates to your design programs.
Again, if you’re going to do it, it’s worth doing properly. There’s a lot of noise online, so these are things that will help differentiate you from your competition.
Platforms that can help you create beautiful websites easily include Squarespace, Wix and Go Daddy. These services can host your website for as little as $30 per month and are designed so anyone can create their own clean and professional-looking online space.
If you do make a website, make sure you enhance your online presence with social media content and networking.
Create a LinkedIn account, as well as Facebook, Twitter and Instagram and begin filling these outreach channels with relatable and interesting content. Engage with anyone who comments or reaches out to you and make sure you’re linking back to your website with each post.
The point is to get as many eyes on you as possible, and the more useful your content is to the people who see it, the more likely it is they will share it with others.
Old School: Distribute a Leaflet or Flyer
It may be old but it’s still gold. The goal of advertising is to increase your presence in the marketplace and, just like your efforts online, the more eyes on your business the more successful you’ll be in attracting tutor jobs.
You’ve seen those old school ads; the ones that have phone numbers hanging from them by tearaway tabs. Make your own and tape them to posts in the centre of your city or town. Use school and university noticeboards. Put them in mailboxes, on car windscreens or any place you think will be frequented by your target audience. The busier the better!
Make sure your ads are simple, professional, colourful and eye-catching. Include your classes, experience, prices and — very importantly — your contact details.
Leverage Your Local Community
Lastly, locate businesses in your area that have community noticeboards and place your ad there. Check out your local universities, libraries and bookstores, as well as supermarkets and community centres.
If you give private online tutorials, don’t forget to mention that as well.
Word of Mouth
One of the best ways to market your tutoring services is through word of mouth. It may come as a surprise, but a satisfied client who is out singing your praises to their friends, family and peers is worth more than their weight in gold to your business.
Make sure you provide an excellent service and once you have a good relationship with a client, ask them if they wouldn’t mind sharing your name around. After all, students are always surrounded by other students, all of whom are potential clients. If you can get one parent to speak enthusiastically of your work to their friends, you’ll be laughing.
Don't discount the power of testimonials and reviews either. Be brave and ask your students to write you a testimonial to describe what you do and how you help students. Add these to your website, Google Review page or your social media recommendations. You can even write your own tailored testimonial and ask your student to endorse it — especially if they are not confident with their writing skills.
Remember, if you’re serious about being a private or online tutor, your students are your greatest marketers!
What Exactly Do I Need to Write on My Tutoring Advertisement?
Let’s look exclusively at your advertisement for at-home tutorials.
What do you need to include? It shouldn’t be too long; it needs to be concise and to the point, with only the most important information given.
Your Tutoring Advertisement: What to Include
|Qualifications||Do you have a degree in English? or a Master's in biology? Any teaching qualifications? Get these in your ad.|
|Experience||Have you been a tutor at university? Have you taught music for five/ten/fifteen years? Your clients will want to know this.|
|References||You don't need these on your ad, but prospective clients will want to know if you have them at all.|
|Location||Are you willing to travel? and, if so, how far? Or do you want to do it all online?|
|Subjects Offered||Obviously, you need to say what you are going to teach.|
|Price per Session||You'll probably need to say how much you're charging.|
|Contact details.||Phone number or email address is okay.|
Experience and Qualifications
A critical element when you advertise is your experience and qualifications. This information provides your potential students with the reassurance you can help them learn what they need to. Not everyone has the skills or expertise to provide academic help, assistance with homework, preparation guidance for exams or assistance with VCE or HSC revision. Some subjects require years of specialised training and experience, like a music lesson or advanced language skills. Give potential clients as much reason to trust you as you can.
You need to be able to provide references to potential clients. How will you convince your students or their parents to hire you without them?
Have you trained as a teacher?
It’s highly relevant to your potential clients if you’ve received training in teaching. Professional teacher training where you have learnt important teaching theory and methodology or graduated as certified teacher will help you out a tonne in securing tutoring jobs.
For example, maybe your training comes from a music academy or school (piano, violin, guitar, drums or singing classes), or a language school (Chinese, English, German, Spanish, Russian, Arabic lessons, etc.). Whatever you’re going to teach, let your prospective customers know about your training and expertise in that area.
Do you have a relevant academic career?
It could be important for people to know about your academic career if you have one. Your day job might also be important to mention.
If you work or have worked as an educator, a maths tutor, or your service includes one-on-one study support or academic tutoring, don’t hesitate to mention it.
Any traditional training you have or can get allows you, as the tutor, to deliver tailored tutorials that are adapted and individualised to a student’s learning style — an attractive selling point and good marketing strategy.
What Should My Tutoring Rates Be?
In Australia, there are no set rates or governing body when it comes to tutoring fees. Agencies will have their prices, often higher than freelance tutors (knowing the tutors themselves don't receive that full amount) and experienced tutors will charge more than tutors who are still students themselves and just doing a bit of teaching on the side for extra cash. Other factors also weigh in when you're working out your costing, such as lesson type, subject and session size.
What Kind of Tutoring Will You Be Doing?
There are a few different types of in-home tutor jobs. Adaptability is an important part of good in-home tutoring service.
For students who are having difficulties in school, some academic support may be all they really need. Parents will schedule academic coaching sessions over the course of some weeks with the goal of getting their child back on track and caught up with their classmates. Of course, for secondary school, VCE or HSC students and university students, exam preparation may be on their minds.
In an academic lesson, what you charge will depend on the level of tuition. If you’re tutoring at an undergraduate or postgraduate level, you’d be entitled to charge more than lower levels of education. This is because there’s more work required of you to be prepared and this work is more demanding.
For students who need help more often, homework help can be a really good option. You won’t have to bring as much material for this type of work, so you’ll spend less time preparing beforehand. Therefore, you won’t need to charge as much for this type of private tutoring arrangement.
What Else to Consider When Thinking About Pricing
No matter what your plan is with tutoring, you’ll need to have your rates locked in before you get started. This will be an hourly charge that takes your position, specialty and performance into account.
You can get a good idea of what you should be charging by scouting your competition, bearing in mind that your qualifications, training and personal qualities as a teacher are all part of this equation.
Your experience is also relevant to your prices.
If you have an advanced qualification in your subject, like a PhD, you’re entitled to charge more. If you have worked as a qualified teaching professional, you’re entitled to a higher rate. The same if you have ever received awards in your field.
For private in-home tutoring jobs, you’ll need to factor in the cost of travel too. If you live in a residential area and have good transport options available, it might be easy for you to get to your lessons. If you’re working exclusively as an online tutor, you don’t have to think about travel at all.
If you don’t live locally however and have a significant distance to travel to your lessons, you’ll need to factor this cost into your prices as well. Otherwise, you’ll be selling yourself short.
Underselling Yourself and Your Service
Make sure you’re charging your customers what you are worth, and don’t sell yourself short. Charging less because you feel bad asking for more, or you think that a lower price will get you more customers is not a good strategy as it can devalue your service to your clients and make them doubt your skills as a tutor.
Overall, freelancers charge a third less than they should. Don’t let that be you.
When you’ve done this, put your prices in your advertisement so that your potential clients have all the information they need!
Geography, Language, History or Maths Tutoring: What’s Your Specialty?
It’s incredibly important that your specialties are crystal clear in your advertisement.
Make sure you explain them as well!
If you specialise in helping VCE students prepare for the exam period, make sure you mention it! If you’re a maths tutor, a chemistry tutor or a biology tutor, there are students who need this help. Also, if you offer test preparation and one-on-one tutoring, you should mention this as well.
If you specialise in languages, maybe you’re a French tutor or a Spanish tutor or an English as a Second Language (ESL) tutor, you can offer your students vocabulary, grammar or conversational tutorials. Don’t forget to conjugate those irregular verbs!
If you’re a tutor of fitness courses and are looking to help people lose weight and get in shape then you need to mention things like weight loss, strength training, cardio, exercises, stretching, relaxing, how to gain self confidence or even nutritional advice if you have that in your toolbelt.
If you’re a school teacher who gives piano lessons, then make sure you mention learning solfège, left and right-hand coordination, musical history, famous composers and different styles of music (classical, jazz, soul, rock, folk, blues, etc.).
Remember, you don’t need to list everything about your private tutorials but using the right keywords will grab and retain the attention of potential clients.
And lastly, you should indicate where you can give your private tutorials?
What Sort of Students Do You Want to Work With?
Having passion, skills, knowledge and expertise in the subject or topic you are about to offer tutoring services for is of utmost importance — but so is knowing who your 'ideal client' is. Even the best tutors can not be at their best if they can't engage with their students.
These days, students who are looking for tutoring can be as young as four and as old as ... ninety-four! The thing is, not every teacher is cut out to teach every age level. Let's be honest, not everyone has the patience required to work with young children. On the other hand, some tutors run a mile from teenagers or mature-age learners — and this is okay as long as you acknowledge it yourself. Knowing your personal limitations and preferences is extremely important if you want to make sure you deliver a quality lesson every time.
This may actually be more important than you first think. A young female tutor may not feel comfortable working one-on-one with a much older male. Similarly, male tutors need to be cautious if they are working in a private tuition situation, even (or especially) an online one, with a young female. You might say that it shouldn't matter but, the thing is, it does. At the end of the day, you need to protect yourself and your reputation.
There are large numbers of English as an Additional Language or Dialect (EAL/D) students in Australia who are in need of private tuition. This may be tutoring in English language and conversation, help and support to write essays or tuition for students who are studying in any other discipline at the same time as learning English. Knowledge and experience with specific EAL/D strategies may come in handy, or even be essential for non-native English speaking students to maximise their learning potential in private lessons.
Beginners v Advanced
In some areas, such as music and foreign languages, as a tutor, you may have a preference for teaching specific levels. If you don't have the confidence to tackle advanced level students, beginners may be better for you. Alternatively, if you know you don't have the patience you should have, beginners may not be your ideal client.
Once you've worked out who your ideal client is, make sure to communicate this clearly in your tutoring ads.
How to Sign Up to Superprof
Signing up to Superprof is one of the best and fastest ways to begin or grow your tutoring business. It’s the biggest tutoring website worldwide, and a place where students come to learn and find tutors for over one thousand different subjects.
It’s really easy (and free) to sign up and get yourself access to the largest audience of prospective students online.
You just need to make a profile.
- Visit superprof.com.au
- Click ‘Sign Up’ in the top right corner
- Enter your name, email and create a password
- Enter which subject – or subjects – you want to teach
- Add related subjects
- Choose individual or group classes, or both.
- Write up your advertisement using everything we covered in this article. You can add your resume or a Youtube video here to.
- Enter your address and your lesson location/s.
- Set your prices, using the guidelines above.
- Done and done! You’re ready to go!
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