"Form Follows Function"
You can sell anything, (ever heard of that "sell me this pen" line?) only if you know how to?
What all do you need to know to do that? What all does affect you product research, ideation, design and development? And over all, how to know whether you product/idea/concept is market feasible, i.e., will the clients accept it or not!?
I am a Design nomad with an eagerness to simplify and solve the user-based problems.
Lets ride a journey to exploit new technological knowledge, develop new complementary assets, establish strong market leadership, and both create and satisfy an appetite on the part of customers and investors for products that perform well in terms of range, responsiveness, and user interface.
Founding Partner at Kosher Designs
August 2017 - Present
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Product Design Development at Zen Design Solutions / East West Design
June 2015 - June 2017 (2 years 1 month)
- Conducting intensive design researches using relevant data collection techniques.
Identifying new and advanced consumer research and segmentation techniques. Incorporating
them in the design research process to increase the overall efficiency.
- Deciphering the market culture and behavior for the best placement of the products in the market.
- Designing and developing new product complying with the company’s processes.
- Working in various multi-functional teams comprising of designer, engineers and IP lawyers.
- Demonstrating regular use and application of design principles, theories, concepts and
- Undertaking turn-key and long term Client-projects with a major role in designing, rendering and
analyzing the manufacturing feasibility.
Undertrainee at Zen Design Solutions / East West Design
December 2014 - May 2015 (6 months)
Understanding valuable aspects of:
- design research, conceptualization and manufacturing methodologies
- cognitive and emotional design
- market and consumer segmentation and research
- outsourcing and vendor relationship
Understanding and analyzing the spirit business, market and trends. Which would help in designing
and fabricating new spirit brands incorporating my product and graphics designing skills.
Conducted intensive study on Generation Y, its attributes and influencing factors. Studied
marketing strategies regarding Gen Y, incorporating techniques to retain them and involve them
with the brand.
Developing complete brands with defined brand identity,brand definition, tangible and intangible
attributes. Designed and developed internal as well as accessories and packaging design for the
same. Studying the market culture and behavior for the best placement of the products in the
Undertrainee - Product and Graphic designer at Clay Craft India Private Limited
June 2014 - July 2014 (2 months)
This was a design internship for 8 weeks.
In this i am supposed to undertake 3 design projects.
The first included development of a table top range for restaurants' dining set. This has to include
a 11'' plate, a 8'' place a pair or cup and saucer and a medium sized bowl. The study and the
development has to be done taking care of the current trends in the market.
The next project comprises of a Graphic Design Project. The Graphics should be quirky and India.
In this i was supposed to design graphics for a set of 6 tumblers, each should have different but
inter-related graphics. Next graphics was to be designed for a set of "pair cups/mugs."
The third project comprises of the Packaging Design.
Now the packaging has to be designed for a set of 6 tumblers and a TEA FOR ONE (set of 3
All the above mentioned projects were to be in respect to the current market trends, research and
December 2012 - February 2013 (3 months)
Working under the guidance of a NIFT faculty, the project was to develop feasible wooden product
for the upliftment of the local Budhni craft.
A total number of 4 wooden toy categories were worked upon by me, animal form based, mixed
material(metal+wood,) shaker and rattler.
All the product were further sponsored by Mrignayanee, Bhopal and the orders were in astounding
numbers per design.
The cluster helped in experiencing a different kind of work scenario with restricted facilities and
infrastructure. This also helped in uplifting the craft and helping the craftsmen generating value out
National Institute of Fashion Technology, Bhopal
Bachelor of Design, Accessory Design, 2011 - 2015
Activities and Societies: Cultural Committee, dance team, Spectrum design team, Class
City Montessori School, Mahanagar, 3rd building.
12th degree, science and computers, 1997 - 2011
Activities and Societies: Choir, Football team, Independence day team, core committee
Excellent teaching methods, new and innovative style of embarking concept. Always upto date with current trends and technological advancement.He will push you very hard to achieve your goals efficiently.
He provides the complete insights on the thinking process and the idea behind his designs and I really appreciate his hard work. Taking classes from him would definitely increase the capabilities of design thinking.
Rishi, A solution of every creative hitch, by the grace of his own developed skills and hard work.
I am a big admirer of his graphic work, he is a great merger of aesthetics and technology.
I prefer sharing new thoughts, trends analysis and fashion with him because he always draw an attention& creates a balance between an unusual thought& practicality, which is now very rare.
Long way to go, I am very proud to be associated with you.
Be the way you are !!
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